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About me
I think in unit economics, not just ROAS.
Working remotely, across time zones. I run paid media for 25+ brands solo — not because I like being busy, but because AI-powered workflows let one person do what used to take a team. I care whether a business is actually profitable, not just whether a dashboard looks good.
The journey so far
2020–22
Freelance Marketing Consultant (Remote)
Ran Google Ads for a mobile detailing business, managed social/YouTube for a 6-figure dropshipping brand, produced video ad creatives across Meta, Instagram and TikTok.
2022–23
Marketing & Lead-Gen Specialist — Top Content Consulting
Generated 53 qualified seller leads at a 10%+ conversion rate on $5,400 of ad spend, through Google Ads campaigns and high-converting landing pages.
2023–Now
Performance Marketing Manager — Scraft Studio
Sole strategic lead for 25+ brands across 60+ Google & Meta accounts — paid media, content strategy, email, CRO, UI direction and monthly reporting, end-to-end.
2024
Graduated — Chandigarh University
Bachelor's in Business Administration (Hons.) in Digital Marketing, CGPA 8.17.
Not always at a desk.
New shirt, same spreadsheets
Reading something that isn't a dashboard
Somewhere in between flights
Not exactly a conference call
How I think
“A campaign that hits target ROAS but ruins margins isn't a win. I look at the whole business — pricing, fulfillment cost, repeat rate — before I touch a single ad account.”
— on why “beyond ROAS” is the whole point
Tools I run on
ChatGPTClaudeClaude CodeGeminiGA4GTMGoogle SheetsHiggsfieldWindsor.aiForeplay
Leading teams
At Scraft Studio, I lead a cross-functional team of 4–5 performance marketers, 2 designers and 2 web developers — keeping every client account moving on time, end-to-end, without losing the details.