Aniket Biswas

Kolkata, West Bengal, India · Performance Marketing Manager

• Sole strategic marketing lead for 25+ brands across 60+ Google and Meta accounts, owning paid media, content strategy, email marketing, CRO, UI direction and monthly reporting end-to-end.
• Drove ₹60Cr+ ($7M+) in client revenue across career tenure, maintaining profitable ROAS across restaurants, D2C, skincare, fashion, FMCG and service verticals.
• Scaled a D2C pet products brand from ₹7-8L/month to ₹45L/month in under 5 months through full-funnel restructuring.
• Managed $25,000+/month in ad spend profitably across Google and Meta as sole strategic decision-maker.
• Led a cross-functional team of 4-5 performance marketers, 2 designers, and 2 web developers.
• Built AI-powered marketing workflows using ChatGPT, Claude and Gemini — automating ad copywriting, audits, reporting and creative generation across 60+ accounts.

• Generated 53 qualified seller leads at a 10%+ conversion rate through strategic Google Ads campaigns and high-converting landing pages, at a total ad spend of $5,400.

• Generated warm inbound leads for a San Diego-based mobile detailing business via Google Ads, achieving a 40%+ conversion rate.
• Managed social media and YouTube presence for a 6-figure dropshipping business, driving qualified leads through direct-response copywriting and SEO.
• Created high-converting video ad creatives for ecommerce brands across Facebook, Instagram and TikTok.
• Produced long-form finance video content, achieving 30%+ average view duration.